3D Rendering, Architectural Visualization - Market Size | Global Statistics Report,

Rapid Adoption of Architectural Visualization and 3D Rendering in the Real Estate Industry to Aid the Market Growth

Based on end use, the real estate segment accounts for the leading share in the Architectural Visualization and 3D rendering industry. The market within the segment has been aided by the growing demand for visualization and 3D rendering tools by architects and real estate professionals to showcase the property remotely or give potential clients an idea about the layout of a property in progress. The rising popularity of virtual property tours, especially amidst the COVID-19 pandemic in 2020 further aided the market growth.

The media and entertainment segment also accounts for a significant share of the visualization and 3D rendering industry, as the media and entertainment industry has been booming for a while now. Moreover, the market for digital special effects is growing in Latin America, the Asia Pacific, Northern Europe, and the United States. This is evident from the growth of 3D cinema screens around the world. Furthermore, the gaming industry, which involves a tremendous amount of visualization and 3D rendering, is expanding considerably. In addition, the advent of 3D technologies such as auto-stereoscopy that allows viewing of 3D images without the use of glasses is driving the expansion of 3D technology to mobile devices as well, thus, aiding the industry growth

Image source - Global Market Insights

Visualization and 3D Rendering: Market Segmentation

3D visualization is a combination of technical and artistic skills used to display products that are yet to be released or used at conferences or during presentations. This technique is often used by industries, right from the food industry to high-end technology companies. 3D rendering is the last and most critical step of 3D visualization. The 2D images produced from the model are actually how the product looks when imaged. With the use of 3D rendering software, the environmental scene is controlled to make the image more realistic.

By component, the market is divided into:

• Software

• Services

Among these, the software segment is further bifurcated based on type into on-premises and cloud.

Based on type, the industry can be segmented into:

• Plug-In

• Stand-Alone

The market is divided based on application into:

• Marketing and Advertising

• Research and Training

• Gaming

• Videography

• Cartoon

• Architectural and Visualization

• Others

On the basis of end-use, the industry can be bifurcated into:

• Real Estate

• Utilities

• Media and Entertainment

• Academics

• Healthcare and Life Science

• Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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